Trouver des données de marché sur le web peut s’avérer ardu, surtout si l’on considère que beaucoup de ces informations sont souvent cachées: intranets, portions sécurisées, etc.
Le site eVenturing (Kauffman) propose un petit tour d’horizon des moyens que le web nous offre pour trouver de l’information de marché pertinente. Il ne s’agit pas seulement d’utiliser Google ou Yahoo, mais de savoir tirer profit de nombreux autres sites d’information.
As an entrepreneur, you already know the Internet offers a wealth of information to assist you with business and strategic planning. But do you ever have that “needle-in-a-haystack” feeling when trying to locate a critical piece of information?Despite powerful search engines like Google and Yahoo, it can be difficult to sort through the wealth of information available for the golden nugget you need. Plus, much of the good business information is hidden in “the invisible Web”—the 80 percent of the Internet not accessible to popular search engines. Often the really great information is under “cyber lock and key” and available only to large companies with budgets to pay for subscription databases.
The good news is there are free and low-cost ways to access business information online-if you know where and how to look. Following are some valuable Web sites to visit the next time you need information for your business or strategic planning.
Kauffman eVenturing : Using the Internet for Market Research
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